Personal Crowdsourcing

March 31, 2010

The Betavine Social Exchange project was launched over a year ago …see the project approval post from 28th March 2009.  The project has met with great enthusiasm when I have presented it in public and also when I speak to people face to face.  I have made a few good contacts via phone which then get followed up with face to face meetings.

The Social Exchange website was launched in October 2009 and saw a flurry of activity around the launch events.  I have also seen activity around follow on events and calls.  The online activity has mainly been stimulated by these face to face, personal relationships.

Is crowdsourcing personal?

I know there are many examples of online crowdsourcing sites that perhaps do not have off-line activities …but one thing that I have leant on Betavine is the need to create relationships.  We have run a number of off-line events e.g. Betavine Beers, Betavine parties and participated in lots of event e.g. Over the Air, WWW Annual Conference … developers days.   It is these off-line meetings that create the relationships that last and bring focus and dedication to the crowdsourcing cause.

The recent Cape Town Dev Day in March was a great success in terms of bringing focus on the Social Exchange challenges but now the task is to maintain that momentum.

Cape Town Dev Day - meeting developers

A combination of off-line activities coupled with an online presence seems to be the best approach.  The other key thing I learnt in Cape Town is the importance of linking up with community “leaders” on the ground – thanks to Marlon Parker and Rlabs for their support.