What’s in a name?
June 9, 2009
The team are busy putting the concept of the Betavine Social Exchange (BSX) together … but we keep coming across the issue of naming.
We have now gone through the requirements, user journeys and wireframes … even got some copy guidelines and early use cases ready for implementation but we are still discussing names.
I may have mentioned kiva before, well, they have a concept of a local partner – someone on the ground who is known and who can vouch for the person seeking a loan. In the Betavine Social Exchange we call this a “local community partner” and we are going to start off by allowing anyone to sign up as a local community partner. We believe that it will be the local community partner who will take the time to enter the problem description into the BSX and thereby kick off a community project. However, to be as open as possible we will allow any user to enter a problem description.
Once a solution has been found or developed we want to encourage local entrepreneurs to pick up the solution, that already has a customer, and deploy it – usually on a commercial basis. The people who offer support for this e.g. funding or equipment we call “support partners”. Does this work?
We are planning a round of user testing but it is proving difficult to get time with local NGOs.